Locus Capital Partners (Locus), a M&A advisory firm, is pleased to announce that Amorepacific, a leading global beauty company, has acquired a 49% significant minority stake in RATIONALE GROUP, a leading luxury skincare brand in Australia. Locus acted as a sole financial advisor to Amorepacific in this transaction.

Founded in 1945, Amorepacific is a global beauty company that operates more than 30 beauty, personal care, and healthcare brands such as Sulwhasoo, Laneige, Mamonde, Etude, and innisfree. The company was an early mover in expanding its operations overseas in 2002 and now has over 14 overseas subsidiaries operating globally.

Through acquisition of a significant minority stake in RATIONALE GROUP, which is a leading luxury skincare brand in Australia, Amorepacific is planning to expand its global brand presence in luxury skincare.

Locus acted as an exclusive financial advisor to Amorepacific by managing and executing the entire deal process together with accounting, tax, and legal advisors.