Locus Capital Partners (Locus), a M&A advisory firm, is pleased to announce that as an advisor to Excelsior Capital Asia, an Asian-based private equity fund, successfully carried out a transaction to sell convertible bonds of SAMG Entertainment, a domestic content company.

Excelsior Capital Asia is a Hong Kong-based private equity fund operator established in 1988 and is actively investing in Asia region, including China, Hong Kong, Taiwan, and Korea. In addition to minority equity investments, Excelsior Capital Asia also participates in management acquisition transactions. Excelsior Capital Asia made an investment in SAMG Entertainment in 2016 and succeeded in full exit in five years through this transaction.

SAMG Entertainment is an animation studio founded by CEO Kim Soo-hoon in 2000. Numerous 3D characters have been implemented based on the company’s CGI (Computer-Generate Imager) technology. The company has successfully penetrated domestic and overseas markets as a specialized kids’ contents Intellectual Property Rights (IP) production company through “Mini Special Forces” and “Catch Tinyping”.

Locus acted as an exclusive financial advisor to Excelsior Capital Asia by managing and executing the entire deal process together with accounting, tax, and legal advisors.